Campaigning

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C / S  CAMPAIGNING & CHANNEL STRATEGY - CREATE UNIQUE BRAND EXPERIENCES THROUGH RELEVANT MEDIA CHANNELS AND MESSAGES:


CUSTOMER JOURNEYS, EFFICIENT COMMUNICATION CHANNELS & CONTENT STRATEGY:

 

  • At which touchpoints do your customers / target groups meet your brand and your products?

 

  • What is the typical "customer journey" of your target group, from the first interest to purchase?

 

  • Which media channels does your target group prefer and which messages/content is effective?

 

  • What does your ideal customer look like and how and where do you reach him?

CREATE EMOTIONAL BRAND EXPERIENCES – LIVE & ONLINE

 

Brand DNA and your target audiences can now be used to identify audience-relevant touchpoints (touchpoints where people come into contact with your brand and your products).

 

Afterwards you will get to know your real, as well as ideal customers: How do they like to get in contact with your brand and the products? Rather online and anonymous or looking for live experiences with the brand? We also advise you on brand and product messages at the respective touchpoints that address the needs of your target groups.

Any former negative experiences of people with your brand along the customer journey can also be transformed into positive brand and product experiences and thus become long-term lovers of your brand and your products.




SERVICES IN THE AREA: C / S CAMPAIGNING & CHANNELS STRATEGY


+ We identify efficient communication channels and points of contact of your target groups with your brand and products. We create positive, but above all unique and lasting brand experiences and develop messages that reach your target groups.


- What we do not do: A creative „shoot in the blue" and selling you our "agency taste".


SERVICES: Customer Journey Developments, Touchpoint and Channel Analysis, Campaigning, Media Strategy, Sales Strategy & Persona Development.

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