Who are your customers today and target groups with the highest future potential? Once your brand and product DNA has been defined, all relevant target groups of your brand and your products can be derived.
TARGET GROUPS & THEIR NEEDS:
OUR PROMISE: AWAY FROM FICTIVE PERSONAS & LEARN ABOUT REAL INSIGHTS!
To save your time and budget, we derive the target groups with the greatest potential for your brand and products from your measured brand DNA.
In focus groups with real consumers and collected data from the established Sinus milieus studies, you will find the most important insights for your target group - exactly for your brand, your industry, your products and with specific insights for over 30 markets worldwide.
The subsequent product development is also based on the needs of your target groups today and tomorrow so that relevant products can be developed.
SERVICES IN THE FIELD: T / S TARGET GROUP STRATEGY
+ We talk to your real core target groups and identify today's & future core needs and audience insights, and translate the generated insights into your brand values & product and service development.
- You do not have to rely on fictional "personas", but get to know your real consumers.
SERVICES: Target group analyzes, insights development, market research, trend analyzes, customer loyalty strategies, focus groups, interviews, testings & prototyping, innovation strategy, employer branding, content strategy.